A simple and accessible plan for success, based on seven scientifically tested steps that really work. We're human, we l
ead very busy lives and we all have frailties that often get in the way of us achieving what we want. By following the seven easy steps in this book we can overcome these barriers and achieve our goals. Each of the seven steps is clearly explained - why they're important and how to implement them. Each step has three golden rules to follow, with space to record your progress. These methods were developed by the Nudge Unit, the team that started life in a small office in 10 Downing Street and has since achieved such resounding success with their approach that there is now a behavioural insights team in every department in Whitehall, as well as offices overseas in New York and Sydney. Engaging, thought-provoking and informative, this is a self-improvement book that redefines the genre. Based on a scientific understanding of the human mind and written by those responsible for the practical application of behavioural science that supports millions of people worldwide, this could be the most important book you read this year!
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